The automotive sector is using social media quite frequently. Especially premium car seller like Audi, BMW, Ford or Toyota are represented not only by company owned pages. Most brands are represented in one or more social media network (e.g. facebook, twitter, Linkedin etc.) to provide customer with their latest information and emotion of their brand. Brand manager using social and psychological techniques to influence the customers perception differently: Some posts are for fun, some are embedded in a strategic and streamlined marketing purposes. Let’s have a closer look on their engagements this week.
Life is getting fast but social media is still faster – therefore this recurring post should offer the possibility to have consolidated retrospective about the most frequent discussed but most stickiest posts of the week.
- Using “meetup“, BMWi Ventures invited entrepreneurs, investors, developers and mobility enthusiast to New York City. It was promised an evening of live demos, discussions and networking. Check out the responses at the following link: BMW Ventures – meetup
- Volkswagen (VW) announced the new advertisement of the new VW Beetle. Find the new video on youtube.
- Mille Miglia took place in Italy. Watch out some nice impressions found on youtube.
Your favourite posts from the automotive brands on social media this week are missing above? Let me know and share your posts in the comment.
- Branded in Social Media Networks – what are the Risks? (alexwjonke.wordpress.com)
- Social Media: Employees Are Your Best Brand Advocates (socialmediatoday.com)
- How BMW uses Facebook, Twitter, Pinterest and Google+ (econsultancy.com)
- German Graduates Want to Work for BMW, Audi and VW (autoevolution.com)
- Toyota Boots BMW Out of Top Value Slot (hispanicbusiness.com)
- A Facebook Fan Is Worth What?? (business2community.com)
- VW Recall Highlights Perils of Too Much Success in China (bloomberg.com)
- Toyota named most valuable car brand (torqueke.wordpress.com)
- Automotive Content Marketing in 2013 (business2community.com)
- A Better Brand Playbook for Social Media (projecteve.com)