Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.
Although Samsung wasn’t the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months
— enough to get data aggregator Starcount’s top spot.
Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site. National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year.
Check out the other companies that made the list for this year’s top 10 brands on social media, below.