When we started social media brand review, it was honestly not more than a experiment to see whether there is a need of (clarity for) good brand management on social media marketing or not. We wanted to know which is the most influential social media network, what are the key performance indicators of brand management on social media and which brand is setting the benchmark.
We have taken on all the topics that were communicated broadly in any blogs around the world and thou we are not any professionals, we spoke for ten weeks nothing else about then: liking, following, publishing and scheduling of posts, connecting to twitter, Facebook, LinkedIn, as well ad screening, tracking and monitoring of social media metrics and optimizing any SMBR action using the holy wisdom of SEO.
Although we did not completely reach our targets in these ten experimental weeks, we discovered our truly passion for this blog. So we decided to go on to review…
To be continued.