Alex is the founder of social media brand review. He writes articles for the two major categories social media governance and the battle of the brands.

Throughout his job experience as a management consultant, Alex provides a broad knowledge about major global corporations and organizations, especially in terms of strategic management consultancy, financial year-end audit and information technology advisory.

Alex has obliged hisself to brand management at the very beginning of his life, and realized it when he found hisself walking through the pouring rain on a sunday afternoon just to get that new Coke he has just seen advertised on TV.

Alex Mission: “I want to explore the gap between the appearance of well established brands in the old marketing communication channels and the ones of social media marketing.”


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